Google Business Profile
Completeness, categories, photos, review volume and velocity, posts, and Q&A.
This is the first thing a family sees, and the field set AI assistants quote from when they describe your agency.
30 of 100 pointsFree scorecard · independents only
Most independent home care agencies are invisible to the tools families use to find them.
We scored 50 independent agencies across five states. Nearly all had a serious blind spot in how families actually search today — on Google, in the Map Pack, and now through AI assistants.
No cost, no obligation, and nothing to sign.
50independent agencies scored across IA, NE, MO, KS, MN
70%had fewer than five Google reviews
16%had no working website at all
1.2%of local businesses are named by AI assistants when asked for a recommendation (BrightLocal, 2026)
The four pillars we score
Every scorecard checks the same four things, because these are the four places a family actually looks before they call.
Map Pack visibility
Where you rank across a grid of real searches around your service area.
Roughly 42% of local searchers click a result inside the Map Pack. Outside the top three, most never see you.
25 of 100 pointsWebsite and schema
Structured data, service page coverage, question-shaped content, and technical health.
Structured data is how search engines and AI assistants verify facts about you with enough confidence to cite you.
25 of 100 pointsAI answer visibility
Whether ChatGPT, Gemini, Perplexity, Claude, and Google AI name you when asked for a recommendation.
Only about 1.2% of local businesses are currently named by AI assistants. This is the least crowded channel available.
20 of 100 pointsSearch is splitting in two, and most agencies only show up in one half.
Families still search Google. But a growing share now ask an assistant directly — “who should I call for home care for my mom in Sioux City?” — and get one short list back. If your agency is not in the data those systems trust, you are not in that answer.
What AEO and GEO mean for home care- ChatGPT
- Gemini
- Perplexity
- Claude
- Google AI Overviews
Find out where you actually stand
One free scorecard, all four pillars, sent as a written report. If it turns out you are in good shape, we will tell you that too.
Get my free scorecardIndependent, non-franchise agencies only.